In this edition we will have the invaluable collaboration of Pablo Turletti, CEO at the ROI Marketing Institute and our speaker at GMF European Corporate Buyers.
Turletti will give a keynote speech and a discussion panel entitled: "Can Sustainability and Profitability go hand in hand? How to make them convergent and measure their impact". This session will be followed by a CSR hands-on project blended with a workshop to learn how to manage sustainability for profit.
The educational content of this edition will revolve around the actual return (ROI) on Marketing investments and other intangible assets like sustainability programs. You will learn new management models that can guarantee and credibly measure economic profitability of your Marketing and Events projects, while generating social equity and environmental sustainability.
